Mr. Mrityunjay Ojha
Nov 18 2022 · 7 min read
Table of content
#love #instagood #happy.
These are some of the top trending hashtags on Instagram. When it comes to social media marketing, Instagram is one of the top MVPs in promoting your brand.Almost 500 million can be found active on Instagram daily. With a population of over 1 billion monthly users, Instagram is considered as the most popular Social Media worldwide. We might have heard or read articles a lot of times about Instagram Marketing for your business. But how can we do that with such a huge number of users and competitions on the platform? The answer is by using “Hashtags”. We must have used a lot of hashtags in our posts, but few people understand how hashtags work on Instagram and how they may enhance a brand’s reach by two to three times.In this blog, we’ll talk about how you can use hashtags on Instagram to get followers and promote your business. So, let’s discover it.
HOW TO USE HASHTAGS FOR INSTAGRAM?
Hashtags can be found everywhere in Instagram but what is this Hashtag?
Hashtag is nothing but a keyword which categorizes and organizes contents belonging to a similar group on Instagram and makes it visible to the entire platform. It helps you to engage and gather more audience. But do you know how to use these hashtags to accelerate the growth of your business?
People often ignore the benefits and important aspects of using hashtags to promote their business on Instagram.
Do you know a post with a single hashtag creates 12.6% more audience engagement than the posts without any hashtag? So, making a good hashtag strategy for marketing your business is worthwhile.
Once you decide to use Hashtags for marketing, the first question which might hit your mind is: How to use hashtags on Instagram to get more likes? How many Instagram hashtags to use in one post? Which hashtags to deploy in your Instagram posts? How to use hashtags on Instagram bio? Let’s answer these questions one by one.
#1 How To Use Hashtags On Instagram To Get Followers?
You can use the Instagram feed posts to appear in various hashtags and search results. But you will have to use different strategies for different posts and combine the hashtags smartly in each post.
Do not follow the herd of sheep blindly and use unnecessary hashtags just to fill your caption space. Instead of using the trending hashtags, find the hashtags which are relevant for your industry and are more niche, smaller and have already engaged your targeted audience.
You can find these creative, cool and community-based hashtags by looking at the Instagram hashtags of your competitors, your industry or your audience who are using them already.
More the niche topic, more the conversation of users. So, finding the best suitable hashtags for your brand is the best way to entice your targeted customers to your posts. You can also utilise hashtags on Instagram to get likes by publishing relevant material to your target audience.
#2 How Many Instagram Hashtags To Use In One Post?
You might be curious to know what hashtags get the most likes. When used wisely, the Instagram hashtags will drive you through the success you have always wished for by engaging and attracting more followers. There are lots of people who struggle with the proper usage of these hashtags. Either they don’t use the hashtags correctly for their businesses or they simply think the hashtags don’t work.
Instagram allows a maximum of 30 hashtags to use in one post and you may find people using this feature to grab followers and likes but still fail to do that. I will recommend you to use at least 15 or maximum 20 hashtags in a single post. But if you can use all the 30 hashtags strategically and stay relevant to the business at the same time, you are still good to go.
But I understand finding 30 appropriate hashtags for a single post is not going to be an easy task. So, here’s the secret recipe for that.
Go to the search bar and type the hashtag you want to use; you will get a bulk of options related to that hashtag.
Choose the most popular 3 to 4 hashtags which are having around 30k to 1 million posts. Anything with more than 1 million is irrelevant for you as it’s already dumped up with a whole lot of posts.
After that, select at least 3 to 5 hashtags which are moderately popular. These hashtags should be having posts in the range of 8k to 30k.
Now, pick 4 to 5 niche-oriented hashtags. These hashtags are your main target which is relevant to your business and industry. The problem, your solution, your approach and what the consumer is looking for.
Finally, include 1 or 2 hashtags of your brand only to let the audience know about you and your business.
If you use this technique, you will easily get 12 to 15 hashtags targeting your audience and if you try a bit more, you can easily reach up to 20 or 30 hashtags.
#3 Which Hashtags To Deploy In Your Instagram Posts?
Use the hashtags which are related to your industry and the solution you are offering to your customers.
While some industries can directly get their audience by using the hashtags related straight to their profession like #wildlifephotographer, others might need to go beyond that. You might need to think from a user’s perspective, what would you like to see and from a business owner’s view, you will have to deploy your hashtags which might be directly or indirectly related to your customer’s needs.
Hashtags can really be a key to use Instagram for social media marketing. It can establish your business on the major social media platform. To increase your audience reach, more engaged customers and followers, using hashtags in your feed posts is must. It will help you to find the right people at the right place.
But you will have to be well prepared and strategic with your approach. You must know to filter the relevant and irrelevant hashtags in order to gather the authentic users with whom you can build a long-term relationship.
Having mind boggling questions related to Social Media Marketing? Hit me up to get the answers to all of your queries.