Mobile will ultimately be the way you provision most of your services. The way I like to put it is, the answer always be mobile first. You should always put your best team and best app on your mobile app.
– Eric Schmidt, Google Chief Executive
In today’s Smartphone generation, mobile apps have become a necessary part of our lives. Known to give a level of ease convenience to our lives, there are plenty of apps that have proven this point time and again. Artificial Intelligence have added a whole new level to the apps that have the ability to adjust and adapt according to the user behavior. With Apple’s Siri and Amazon’s Alexa, the AI is entering into people’s lives and are very well received.
This is just the beginning. Artificial Intelligence will continue to impact the Mobile App Development in following ways:
A whole New Business Approach
The prime focus of App development is on data collection and storage. With Artificial intelligence in picture, the whole business approach has become far more dynamic and needs to be in line with the information gathered from user behaviour through the app. The newly polished machine learning algorithms can now help people to recognize new trends, make improvements and adjustments and allow developers to create a personalized user experience.
Enhanced User Engagement
AI will not only change the way data is collected, but it will change the way it is analyzed as well. This would ensure that the algorithms are created keeping the user behaviour in mind. The apps would now collect everything from user’s location to the common behaviour across your user base. This would become the basis of a more personalised app that could engage the user in a much better way and therefore help in improved sales.
Personalised User Experience
We cannot stress this point enough. With an in-depth information of user behaviour, mobile app development has now become much more personal. In other words, a friend who understands its users well and respond accordingly. This not only ensures more downloads but also reflects into more sales. An app that understands me would show me what i want to see and buy. With the use of AI, the apps can become people’s confidants and if your business is successful in creating such user experience, there would be only growth and expansion you will see after that.